The store concept we designed for Space NK wins the Physical Retail Award 2026.
Space NK has been awarded the Physical Retail Award at TheIndustry.beauty Awards 2026, in recognition of the Oxford Street store. We could not be prouder: the store is built on the retail strategy and store design concept SheridanCX created for Space NK, first realised at Battersea Power Station and now setting the standard for beauty retail on Europe's busiest shopping street.
The concept began with a simple conviction. Space NK itself had to become the point of discovery: a warm, expert, genuinely friendly environment where the world's most innovative beauty brands are curated rather than simply displayed. Every element, from the play tables to the pace of the customer journey, was designed to make discovery feel like an occasion.
Oxford Street was created to set a new standard for beauty retail: a destination where discovery, expertise and experience come together.
A concept that keeps performing
Awards matter when they reflect commercial reality, and this one does. The concept has rolled from Battersea to Oxford Street and onwards across the Space NK estate, carrying the same clarity of strategy into every new opening. Congratulations to the whole Space NK team, whose store, retail and head office teams bring the environment to life every day.
If you are considering what an award-winning store concept could do for your brand, we would love to talk.