Everything a brand needs to be unforgettable in retail.
One studio, from strategy to delivery. We design and deliver retail environments, identities and experiences for brands in London, New York, Los Angeles and across the Middle East, drawing on forty years of understanding how people shop.
Retail Strategy & Consulting
The thinking that comes before the store. We help global brands solve complex retail challenges that sit between strategy, operations and physical experience, building the frameworks and operating models that make retail work consistently across every market.
Retail Operating Models & Frameworks→
Governance, playbooks and operating models that let a brand grow consistently across markets. We build the systems, principles and guidance that turn fragmented, market by market execution into one coherent global approach.
- Operating models
- Retailer playbooks
- Governance & guidelines
- Global frameworks
Retail Performance & Diagnostics→
Understanding why retail environments perform in some markets and underperform in others. We audit, map and benchmark the real causes, then create practical strategies that improve commercial outcomes rather than just the way a space looks.
- Retail audits
- Performance diagnostics
- Benchmarking
- Commercial strategy
Global & Regional Retail Strategy→
Aligning global brand strategy with regional execution, including for brands that influence retail they do not directly own. We connect marketing, sales, operations and regional teams around one retail direction that still flexes for local markets.
- Global to regional alignment
- Retail visibility strategy
- Organisational alignment
- Roadmaps
Our core discipline
The strategy, design and delivery of physical retail. This is the work we have specialised in since 1983, and where we are genuinely different.
In-Store Strategy→
Every project begins with the customer. We combine consumer psychology, market insight and commercial thinking to define what a space needs to do before design begins, so the store earns its place and works as hard as it should.
- Consumer insight
- Market analysis
- Retail positioning
- Customer journey
- Purpose of space
Store & Shop Design→
Flagship stores, boutiques and standalone shops designed to hold a brand and move a customer through it. We shape space, material, light and flow into environments that feel considered from the entrance to the last fixture.
- Flagship design
- Interior design
- Space planning
- Fixture design
- Lighting
Concession Design→
Department store concessions and shop in shop environments that carry a brand with clarity inside a busy retail floor, from Selfridges and Harvey Nichols to Galeries Lafayette and Bergdorf Goodman.
- Shop in shop
- Department store
- Beauty halls
- Podiums
Visual Merchandising→
Window displays and in store merchandising that turn a product into a reason to stop, look and enter. We design the theatre that makes a store worth photographing and worth returning to.
- Window displays
- In store schemes
- Seasonal campaigns
- Guidelines
Point of Sale Design→
Point of sale and retail display design engineered to work in the real world, from counter units to full merchandising systems rolled out across a market.
- POS units
- Displays
- Merchandising systems
- Engineering
Pop-up & Experiential→
Pop-up shops, brand activations and experiential retail that create moments worth travelling for. Fast to stand up, memorable to visit, and built to earn attention in a crowded market.
- Pop-up shops
- Brand activations
- Immersive retail
- Launches
Omnichannel & Digital Experience→
Retail no longer stops at the door. We design consistent experiences that flow between the physical store and the digital world, so a brand feels like itself online, in app and in real life.
- Web & digital design
- Omnichannel strategy
- Connected touchpoints
- Phygital experiences
Retail Rollout & Project Management→
The delivery half of the studio. Manufacturing, procurement and project management that take a concept to a consistent, on budget rollout across multiple locations, anywhere in the world.
- Manufacturing
- Procurement
- Project management
- Global rollout
The work that surrounds it
Identity, packaging and the moments that make news. We bring these together with the retail work so a brand feels like one story, in the space and beyond it.
Branding & Identity→
Retail brand identity built to perform in three dimensions. We define and express what makes a brand unique so it reads clearly across a store, a shelf and a screen.
- Brand strategy
- Visual identity
- Art direction
- Environmental graphics
Packaging Design→
Structural and graphic packaging design that extends the retail experience into the customer's hands, considered for shelf standout, sustainability and the unboxing moment.
- Structural packaging
- Graphic design
- Sustainable materials
- Production
Retail Promotions, PR & Brand Events→
Customer facing events, retail promotions and press moments that give a store a reason to make news, connecting the physical experience to the wider brand conversation.
- Brand events
- Retail promotions
- Press moments
- Partnerships