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SHERIDANCX
Retail design agency · Dubai

Retail design in Dubai, where retail is a global showcase.

Dubai is one of the world's great retail capitals, and one of the six markets where SheridanCX works on the ground. From our London head office we have designed environments for the international houses trading in the city, and we partner with local specialists so a Dubai project is delivered with genuine understanding of the market. We work end to end, from the Fashion Avenue of The Dubai Mall to the galleries of Alserkal.

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The Dubai market

A city where retail is theatre on a global stage.

Dubai is where the world's brands come to make a statement, and it is not one place. The Dubai Mall and Mall of the Emirates are the flagship stage for the great houses, while City Walk, Jumeirah and Alserkal Avenue are where beauty, lifestyle and the newer names build a more cultural kind of desire.

The Dubai customer is international, affluent and expects the exceptional. Scale, finish and a genuine sense of spectacle carry as much meaning as the product, so a store has to perform as a destination for a truly global audience.

We have spent four decades designing to that standard, for luxury houses, fine jewellers and beauty brands across the world. The Gulf market rewards ambition executed with precision, and international brands need partners who can deliver both.

For houses entering the UAE, or for regional brands raising their game, we bring the strategy to define what the space must do, the design to make it unmistakable, and the delivery to open on time and on budget.

Where we work in Dubai

From Downtown to Alserkal.

T H E   C R E E K
Downtown / Fashion Ave
The Dubai Mall
Fashion Avenue
DIFC
Downtown Dubai
Mall of the Emirates / Al Barsha
Mall of the Emirates
Via Rodeo
Level Shoes
Kempinski
City Walk / Jumeirah
City Walk
La Mer
Jumeirah Beach Road
The Beach, JBR
Alserkal / Al Quoz
Alserkal Avenue
Dubai Design District
d3
Al Quoz
Established luxury addresses Emerging & cultural quarters
Retail Strategy & Consulting In-Store Strategy Store Design Concession Design Visual Merchandising Pop-up & Experiential Retail Rollout
Selected Dubai-market work

Brands we have designed for in this market

All work →
Supporting international expansion

A Paris-market studio with global reach.

Our head office is in London, and Paris is one of six key markets where we work through team members and trusted local specialists, alongside New York, Los Angeles, Riyadh and Dubai. We have executed retail environments in many more cities in recent years, which is how a focused studio delivers with genuine local understanding wherever a brand is growing.

From London and New York to the Gulf and Asia, we deliver anywhere the brief takes us.

World map showing SheridanCX key markets: Los Angeles, New York, London, Paris, Riyadh and Dubai
LA
NYC
LON
PAR
RIY
DUB
DBN
AMS
CPH
MUC
VIE
ZRH
MIL
MAD
BCN
IST
MOW
TBS
AUH
DOH
JED
CAI
JNB
BOM
DEL
PEK
SHA
HKG
SEL
TYO
BKK
SIN
KUL
SFO
LAS
CHI
YTO
MIA
MEX
SAO
SYD
Key markets · team on the ground Cities where we have executed work
40+
Years since 1983
6
Continents worked
2,000+
Environments delivered
1
Connected studio

Planning a retail project in Dubai?

Let's talk Dubai