Telling brand stories in retail since 1983.
SheridanCX is a global retail design agency whose experience, reach and diverse expertise make us genuinely unusual. We are a family business built over four decades, and we work end to end, from the first insight to the last fixture.
We exist to help conscientious brands connect with the people who love their products.
We are experts at connecting people with the right products, in the right space, at the right moment.
We look deep into a brand's heritage before shaping messages that build lasting connections.
A close core team and a curated network of specialists, assembled around the exact needs of each project.
We have the technical expertise to realise any aspect of a retail environment, anywhere in the world.
A studio built around your brief, not around our headcount.
The traditional agency model keeps a large team in house and fits every project to the people who happen to be available. We find that limiting. It means a brief in a new region, a new industry or with an unusual challenge is answered by whoever is free, not by whoever is right.
We work differently. A close core team leads every project, supported by a deep network of specialist partners we bring in for the specific market, sector and challenge in front of us. Every project gets a team built around it.
We assemble the right specialists for each project, so expertise always matches the challenge.
Local and category knowledge on tap, wherever and whatever the work demands.
No idle overhead to carry. A leaner model that shows up in more competitive pricing.
The best people for the job, working together, free of the limits of a fixed roster.
We have never stood still.
What excites me about SheridanCX is that we have evolved with the market at every turn. Every era asked something new of retail, and each time we grew a new part of the studio to meet it. Here is how we got to where we are.
When we began, retail was about execution. Get the shelves the right colour, place the logo well, deliver on time and you were fine. We built our name on doing that better than anyone.
As the market grew more competitive, looking good stopped being optional. Brands had to be the best visually to compete, and our design offering developed to give them that edge.
Twenty years ago we knew how a store looked was no longer enough. We had to engage people on a psychological level, so the brands who went deeper truly connected with the person standing in the space.
A decade ago we perfected the art of setting clear KPIs with brands at the start of a project, so the environments we create deliver tangible results, not just beauty.
Today we are evolving with the AI revolution, delivering the same depth and integrity far more efficiently. People still drive every concept, because connection is a human thing. Behind the scenes, AI refines the process so we deliver our highest standard at a far more reasonable cost.
Forty years of retail instinct, made faster.
For most of our history, work of this calibre was reserved for the biggest brands in the world, brands with the budget to match. That is changing. We have been working hard to bring intelligent tools into our process, so the same high end thinking and delivery can happen more efficiently.
The result is what we believe brands need in 2026: the deep experience of a studio that has understood how people shop since 1983, delivered at a more reasonable cost. High quality retail design, now within reach of ambitious brands of every size.
One studio, four markets, global reach.
We design and deliver across London, New York, Los Angeles and the Middle East, and we have delivered retail environments in markets around the world. Distance has never been the point. Understanding the customer is.