Retail design in London, from the first insight to the last fixture.
London is where SheridanCX began, and it remains our head office and the home of the studio. It is also the hub of a wider footprint, with teams on the ground across New York, Los Angeles, Paris, Riyadh and Dubai, so a project rooted here can scale wherever the brand is headed. We work end to end across the city, from Oxford Street flagships to Battersea beauty halls.
A city that judges retail by the square foot.
London retail is unforgiving, and it is not one place. Knightsbridge, the Mayfair arcades and Oxford Street set the global luxury standard, while Shoreditch, Pavilion Road in Chelsea, Coal Drops Yard and the city's emerging neighbourhoods are where the most interesting brands now want to be.
Getting that balance right, the established address and the cultural one, is the whole game. A store here is a brand's most public statement, wherever it sits.
We have spent four decades designing for that pressure. Our work with Space NK, Bucherer at Selfridges and Links of London was shaped by the London customer: informed, time poor and expectant of a genuine experience, not just a transaction. From a Mayfair flagship to a Shoreditch pop-up, the standard does not change.
For brands entering London, or for London brands ready to scale, we bring the strategy to define what the space must do, the design to make it unmistakable, and the delivery to open on time and on budget.
From the arcades to the emerging edges.
Environments we have delivered here
A London studio with global reach.
Our head office is in London. Beyond it, we work through team members and trusted specialists across six key markets, London, New York, Los Angeles, Paris, Riyadh and Dubai. We have executed retail environments in many more cities in recent years, which is how a focused studio delivers with genuine local understanding wherever a brand is growing.
