Retail design in New York, where every window is a headline.
New York is the most competitive retail stage in the world, and one of the six markets where SheridanCX works on the ground. From our London head office we have designed environments for American icons and global brands trading in the city, and we partner with local specialists so a New York project is delivered with genuine understanding of the market. We work end to end, from Fifth Avenue to the corners of SoHo.
A city that rewards nerve and precision.
New York sets the pace for global retail, and it is not one place. Fifth and Madison Avenues are the flagship stage for the great houses, while SoHo, the Meatpacking District and Williamsburg are where beauty, streetwear and the newer names build a more cultural kind of desire.
The New York customer is time-poor and design-literate. A store has seconds to earn attention, so the idea has to be immediate and the execution flawless, from the window to the last fixture.
We have spent four decades designing to that standard. Our work with American beauty houses such as Estée Lauder, Anastasia Beverly Hills and Pat McGrath at Bergdorf Goodman is built on the same discipline the New York market demands: a clear idea, executed without compromise.
For American brands scaling nationally, or for international names opening in New York, we bring the strategy to define what the space must do, the design to make it unmistakable, and the delivery to open on time and on budget.
From Fifth Avenue to Williamsburg.
Brands we have designed for in this market
Pop-ups and experiential retail, born on Howard Street.
Some of our most inventive experiential work started in downtown New York. From The Nue Co's bodega style supplement pop-up in SoHo to Naked Retail's rotating themed store at 224 Mulberry Street, these are stores designed to be spent time in, built around a single idea and a curated cast of brands.
A Paris-market studio with global reach.
Our head office is in London, and Paris is one of six key markets where we work through team members and trusted local specialists, alongside New York, Los Angeles, Riyadh and Dubai. We have executed retail environments in many more cities in recent years, which is how a focused studio delivers with genuine local understanding wherever a brand is growing.
