Retail insight, trends and the future of the store.

Recognised at the Oxford Street store at TheIndustry.beauty Awards 2026, the concept began with the strategy and store design we created for Space NK.

The lines between retail and hospitality are blurring. Here is what hotels can borrow from the best stores.

The best retail environments treat light as structure, not finish. How lighting directs attention, guides the customer journey and drives measurable trading performance.

Physical retail performs when strategy leads and design delivers. Why the strategic brief should be a working design tool, not a pre-design formality, from SheridanCX.

How SheridanCX shaped Potencia Leblon, a movement-led luxury wellness destination in Rio, uniting retail, studio, packaging and brand into one sensorial experience.

Inside the 4,600 sq ft Space NK Oxford Street flagship, where SheridanCX scaled a modular storytelling retail identity into the brand’s largest, most immersive store.

From Christian Louboutin Beauty to Fenty and Aesop, how SheridanCX designs retail concessions and shop-in-shops that command space and perform in competitive settings.

Standalone store design is a brand’s retail identity in its purest form. How SheridanCX designs standalone stores that inspire discovery, connection and return visits.

SheridanCX created a scalable luxury retail identity for Victoria Beckham Beauty across Selfridges, La Samaritaine and Neiman Marcus, preserving detail at global scale.

The wellness industry has long been an opportune category for beauty brands. For their annual September event, Maison & Objet launched a new sector for…

When it comes to designing retail experiences in 2023, the bar is exceptionally high. This is particularly true for a luxury beauty store. Yet, the…

SheridanCX delivered the retail strategy and design for HVN Knightsbridge, embedding commerciality within an ultra-luxury urban wellness sanctuary in central London.

SheridanCX designed JECT’s Rye Brook destination in Westchester, blending high-performance medical aesthetics with an approachable, design-led environment.

This is the era of banking beyond boundaries, where the traditional notion of banking is being reimagined. In this blog post, we delve into the…

Welcome to the world of retail design, where innovation and creativity shape the future of shopping experiences. In this blog post, we delve into the…

How SheridanCX built a storytelling-led, commercially driven retail concept for Space NK, from Battersea Power Station to a scalable blueprint for beauty retail growth.

Welcome to the captivating world of jewellery retail design, where craftsmanship meets creativity and luxury brands shine. In this blog post, we will…

The beauty industry is one of the most forward-thinking sectors in customer experience. Inevitably, staying ahead of consumer psychology and retail trends…

This year, SheridanCX celebrates 40 years in business. To mark the occasion, Michael Sheridan, Chairman & Founder of SheridanCX reflects back upon the…

2020 will always be known as the year of retail’s great reinvention due to the Covid-19 pandemic. For the first time, it was possible for there to be a…

SheridanCX developed a flexible, storytelling-led retail concept for Space NK, designed for in-store impact and omnichannel growth across every store format.

The phrase ‘metaverse’ is gaining traction in the world of brands and retail, prompting companies to explore the possibilities that can arise from virtual…

SheridanCX created JECT’s Bridgehampton destination, where modern design and medical-grade skincare meet in a calm, luxurious Hamptons setting with a garden treatment space.

Last year, the video game industry was widely documented across the retail sector and how brands were drawing inspiration from this sector when it came to…

Historians, writers and culturalists define the Roaring Twenties as a time of dramatic political and social change. 100 years on, we are once again amidst…

Back in March, World Consumer Rights Day took place. The focus of the day was to see how we can tackle plastic pollution. With conscious consumerism…

In the last year, the role of Instagram has become increasingly more important and better understood when it comes to brand communication and what this…

As retail designers, we have developed countless projects for the beauty industry that include department store design concepts. One of our most recent…

A concept store is a retail experience that seeks to engage with customers through a branded environment with excellent service and storytelling. At the…

During the height of the summer 2020, The Financial Times shared a piece titled ‘welcome to the 15 minute city’ that explores the future of urban design.…

April 12th was an important date in the retail calendar as shops reopened on a national scale. It was a highly anticipated day to say the least, as…

Marking an end to Paris fashion week, The Financial Times wrote an article detailing designs with the title: ‘what to wear when it’s all over’. Though the…

As we approach the opening of all non-essential retail on April 12th, let’s take a look at what store design should encompass to cater to new emotional…

At the end of 2020, The Financial Times’ Alice Ross published ‘Investing To Save The Planet’. For a year that brought so much uncertainty and angst, the…

Where the home and office were formerly viewed as two separate spaces, the boundaries between personal and professional life were easily segmented.…

Two years ago, the SheridanCX team traveled to Georgia, Tbilisi to meet with a team from TBC Bank for a very special project. This trip was the start of a…

To say that 2020 has been a challenging year for retail design would be an understatement. Yet, with a year that has contained so many challenges, we feel…

As October drew to a close, The Business of Fashion published an article exploring ‘the evolving physical retail opportunity’, inviting readers to…

COVID19 has disrupted the way we live, work and shop. For us, changes that we have been studying have been largely retail centric. As we take strides…

Whilst there is no direct synergy in government management of the virus across different countries, the introduction of new COVID measures has been…

Back in May, The Economist wrote ‘ Farewell BC. Welcome AD’. Although the play on words for the Anno Domini reference here means ‘before coronavirus’ and…

The Upper East Side location was the first SheridanCX x JECT collaboration, setting the blueprint for approachable, design-led medical aesthetics across every future store.

Prior to COVID-10, Euromonitor published research showed that over half of consumers worldwide were seeking treatment solutions for sleepless nights.…

It’s the year 2050 and all shopping centres are eco destinations. Sustainable materials are commonplace and obligatory as we live and co-exist in a…

Christmas – a time of year that brands plan and prepare for six months in advance. Or, as famously aired in a three-hour documentary back in 2013, Liberty…

Against a backdrop of travel restrictions, store openings in Europe have shunned a positive light on the retail industry, exuding creativity, innovation…

Los Angeles’ stores reopened in May. Then, London reopened non-essential retail and has now implemented rules for shoppers enforcing face coverings. In…

At the start of July, Harvard Business Review wrote: ‘The Pandemic Is Rewriting the Rules of Retail.’ It is true that stores reopened last month across…

Following the murder of George Floyd at the end of May by a Minneapolis police officer who knelt on his neck, and ignored his pleas that he could not…

There was once a time when we couldn’t get enough of Millennials. We were obsessed with marketing to a generation that was defined by pink, their…

The SheridanCX strategy team works alongside forward-thinking clients to help them segment their customer experiences to ensure different shopper types…

Great news for non-essential retail in the UK. From next Monday, 15th June, stores will be able to reopen. Consumers will be able to shop once again. It…

SheridanCX designed a modular point-of-sale system for Oribe, translating artisanal material references into a scalable, premium salon retail display used worldwide.

If we imagine life pre-COVID, creating great retail experiences that inspired mass queueing was a great benchmark for brands.

At the start of March, a poem by Kitty O’Meara circulated social media. The opening lines read:

Analysis of Covid-19 has been widespread. We just have to turn to the headlines to see how the pandemic has impacted all walks of life, from economic…

To understand the role of stores moving forward, we need to ask these key questions:

Covid-19 brought the world to a grinding halt, but the psychological repercussions of this pandemic will see a ripple effect of consumers seeking comfort,…

You only have to look at remote working and the way we are all currently communicating to see that, in many industries, we have seen that our current…

Live streaming is not a revolution. It is an evolution. Yet, with consumers in quarantine and physical retail currently subject to shuttered doors, brands…

“Conversations are not cancelled”.

SheridanCX announces partnership with Araminta Marketing to help brands support their community digitally and why this is important in the long term when…

As many beauty retailers shut their physical locations in the wake of the Covid-19 outbreak, brands are responding and repurposing resourcing to not only…

In any ordinary circumstances, our work involves helping brands create narratives to connect to their consumers. We work in a world of storytelling and…

This month, The New Scientist explored the concepts of ‘cool minds’ describing stress as a “psychological response to that allows us to quickly adapt to…

Healthy habits are integral to the success of your wellbeing, but only when the results match the routine. Welcome to The One Stop Shop. A pop-up store in…

"81% of Gen Z prefers to shop in stores, and 73% like to discover new products in stores”

"At over 75 sq/m, the Pat McGrath Labs space at Selfridges Oxford Street is major. It's much larger than most sites on the beauty floor and is a testament…

2019 continues to blur the boundaries around the omnichannel. Experience-based retail boomed as people were driven to stores that did more than just sell…

The integration of the omnichannel has led to a supercharge of tech-infused stores opening on the high street. Incorporating a seamless online and offline…

“We approached SheridanCX to help us create some engaging window displays for Selfridges as well as a display in-store. From the creative development to…

It’s almost a new decade! As we approached this new era, we are looking at our ethos, readjusting our values, and making changes. Conscious consumerism…

The medical field has become complicated, with consumers finding that healthcare practises often overlook problems, are overbooked or underfunded and are…

Last year we took a deep dive into why bringing back the human aspect to retail would help it to thrive, reinvigorating shoppers’ love for the physical…

The holidays are upon us, with brands sharing the joy in the form of festive pop-ups. This year we see more immersive and experimental pop-ups than ever,…

The Christmas season is truly upon us, with some of our favourite brands creating experiences that we can delight in. Immersive, curated and magical, here…

With the teenage years of this century almost over, we wonder will the tumultuous trends of the past decade change also. In part one we looked back at…

As 2019 comes to a close, we look back on trends and how they have influenced brands and retailers this year. Did the trends we anticipated last year…

Words are more important than ever.

AI and digital tech have given us access to huge amounts of data, enabling us to understand our collective and individual habits better. Devices and…

SheridanCX and Naked Retail are announcing their first partnership centred around experiential, community-based initiatives in retail.

Around the world, people are in protest. Not satisfied by the current state of affairs, the public is advocating, protesting and adjusting their spending…

Inclusion and diversity in the beauty industry have made strides. Lizzo is the Urban Decay brand ambassador, while Fenty’s 40 shades have ignited an SKU…

Sustainability is continuing to shake industries, with designers becoming hyper-aware of the life cycle of an entire product. From conception to design to…

National Design Week in New York celebrates the important role that design plays in our life. In conjunction with the National Design Awards, The Cooper…

In contrast to the immersive spaces flooding the retail landscape, brutalist-inspired stores are making their way into the luxury space. Coined from the…

Beauty and wellness brands have been at the forefront of embracing and championing social trends and change. An expression of an individual, it makes…

Inclusivity is calling for every individual to be heard, represented and understood. Creating a retail atmosphere that breeds positivity and embodies…

September saw London’s first ever Beauty Week, London Design Festival and the opening of a new client store with Pat McGrath at Selfridges.

Arguably the most underutilised sensory mode in retail, we look at how brands are using sound to create multi-dimensional stores that help consumers…

The Pat McGrath Labs space in Selfridges Oxford Street is MAJOR. As one of the largest sites on the beauty floor, it is a testament to the influence of…

The beauty and wellness industry has been breaking boundaries in the past few years, addressing taboo topics, supporting social activism and breaking…

London Design Festival was filled with bold colour, wellness inspiration and sustainable conversation, all in a sun-soaked week. Taking over London’s…

We were recently asked if retailers understand their customers. Considering consumer attitudes is essential to success when developing initiatives to help…

There are no two ways about it; brands that harness a community well will grow in consumer loyalty. 77% of brands believe that an online community…

London’s first-ever Beauty Week took place last week, taking over Covent Garden’s East Piazza with a Beauty Playground filled with brand activations and…

Art is having a moment. The maximalist subversive youth lifestyle is emerging to become a trend at the forefront of culture. We looked at how luxury…

Brands are scrambling to keep up the enduring desire for a sustainable future – and for good reason, consumers are advocating for eco-friendly practices…

One trend that we have been tracking for years is the change in consumer attitudes to health and wellness. Living solely for your vices ended with the…

We want to create stores that literally pull people in. We want to deliver experiences that people remember.

When considering a store experience, our strategy team explores the process of building fluidity between the digital and physical; how do we manifest core…

We are friends on Facebook, followed on Instagram and connected on LinkedIn – the digital age has allowed more people to be connected than ever.…

Urbanisation has led to cities feeling overcrowded. Taxes on vehicle emissions have helped reduce traffic and carbon footprints but every city dweller…

Since we opened our doors in 1983, we have helped many brands with rolling out retail environments around the globe.

Luxury brands are discarding stuffy, outmoded concepts of heritage, minimalism and gloss to embrace a Gen Z-driven subversiveness that mixes high and low…

A reminder as to why brands are favouring a chance to demonstrate values over old-school flash.

In recent years we have seen travel explode. The tourism industry is the fastest growing industry in the world, with international travellers’ spending…

It’s with great fondness, if not a little nostalgia, that I see this revival for all things 60’s wafting through everything from fashion to music to…

At SheridanCX our offering has always been geared towards fully bespoke environments.

The link between strong values and scale

Artificial intelligence is everywhere; with 77% of the devices we use featuring one form of AI or another. In its essence, AI is “the endeavour to…

Why are fragrances working so well as the foundations for a lifestyle brands?

Savvy brands are utilising technology as a method of connecting, engaging consumers in a playful way that helps build long-term loyalty.

Far from a simple furniture store, Ikea has cultivated a culture of innovation, sustainability and future thinking, with both employees and customers in…

For many, the prospect of working into your 70s is something that as a society, we did not believe would be a requirement for later life. The silent…

The evolving landscape of retail has shaken many industries, inspiring brands to innovate in a forward-thinking strategic manner. The inevitability of…

Authenticity is a hype word brands are hearing a lot recently. Defined as ‘of undisputed origin or not a copy; genuine’, consumers are looking to place…

As summer rears its head we start to look to the inevitable pop-ups that will begin to appear everywhere. Our blog on authenticity looked at how important…

There was a moment in store design when a beautiful concept suddenly just wasn’t enough. Without spending too much time debating over how long ago or when…

The retail industry is constantly evolving, incorporating innovative technologies to help re-shape expand and advance the industry. Leveraging new…

The Third Place is a concept, formed by Ray Oldenburg in 1989, describing the hierarchical settings of importance in a person’s life. Articulated as a…

The psychological effects of colour have been studied and measured for years. With 95% of all cognition happening subconsciously, the importance of colour…

The desire for a clear and healthy mind is pushing design innovation towards creating physical worlds that activate mental presence by triggering and…

People are clearly responding to big initiatives.

There is undeniable pressure for brands to create not just sustainable, but environmentally positive products. From the creation of a product to the…

2018 was definitely the break out year for brands backing brick-and-mortar stores. I recently visited SHOWFIELDS, a new kind of department store, that…

Perception is everything.

Religion has seen a major decline in the past 50 years, with people identifying as Christian falling an estimated 40%. While on a global perspective…

Approximately 67 million people listen to podcasts – around the same number that uses Twitter on a monthly basis. Google has plans to double the global…

Hotels and hospitality are situated in the perfect sphere for consumer retail experiences. Already treated as guests rather than shoppers, hotels provide…

“Start with confidence in the fact that humans are naturally curious, add beautiful design and a genuine customer focused consideration then retail…

Life in the city is evolving. With 54.5% of the global population living in cities in 2016, taking time in a day to spend around nature may not be…

There is nothing I do not love about the new Restoration Hardware flagship in New York’s Meatpacking district. It is everything a retail store should be;…

Sensory stimuli can create an emotional response, leading to deeper, more meaningful connections between brands and their consumers. The Fragrance…

The melding of the beauty and wellness industries has been subtly happening over the last couple of years. Brands have begun Breaking Taboos,…

We are at a tipping point. In the US, labour productivity has grown by 77% since 1973, but hourly wages have increased by only 12% – which means…

Car makers, brands and innovators are exploring the automotive landscape, delving beyond driverless cars to pose the question, ‘Well if a consumer is no…

Taking inspiration from lavish historical ancestry, the use of opulence remixes historical forms with rich materials and colour palettes to create new…

Brands are forever facing the challenge of gaining the attention of retail consumers. In an attempt to engage, companies are taking inventive measures to…

From sustainable packaging to personalised retail solutions, brands are looking at a new landscape in terms of how they interact with consumers.

Brands embracing diversity are set to reach consumers one step ahead of the curve. With globalization ingrained in our diversified urban lives,…

Starting the month with a bang, Pat McGrath’s pop-up landed at Bergdorf Goodman, just in time for New York Fashion Week. So excited to have been part in…

When The Mother of Makeup proposed a collaboration for a new pop-up concept, we did not hesitate to accept. The first ever Pat McGrath Labs pop-up store,…

As experience becomes the new retail currency, we dive into how architecture and interior influence the way we explore – particularly the interplay of…

Navigating the space around identity is often an exploration of personal introspection and a negotiation of cultural narratives. As communities become…

From exploring personal dreams, to creating virtual fantasies, escapism is a theme that art makers, designers and consumers are looking to experience,…

A new kind of consumer has emerged in the past few years; the Revolutionary Woman. Defined not by age or race, the Revolutionary Woman is as…

From Bobbi Brown’s wellness supplement Evolution_18, to Tom’s shoes launching roasting coffee, brands have been taking risks, expanding into unprecedented…

2018: what a year! Culture has been the driving point for retail. This was most evident in the debut of Coal Drops Yard in London. Pop-ups have been…

We live in a world whereby commerce is underpinned by the currency of curiosity. So what exactly is curiosity? A spirit of enquiry. Inquisitiveness. A…

Daylight influences every aspect of human physiology. A recent publication by The Daylight Academy looked at the effect that daylight has on our circadian…

In a world where we can ask Alexa for hair care solutions, brands need to embrace the power of the informed consumer with ultra-personalised focus.

From reinventing being adult to social isolation, consumers will be reconnecting to what it means to be human in 2019. We will see history become…

With plastic all but banished, the fight for waste control is upon us. Redefining the way we use and consume products is at the forefront of design and…

As we approach the final month of the year, we are already looking ahead to 2019. You can catch our part one of trend predictions in our future forecasts…

With 2019 rearing its head, we have been checking out the our favourite source of trends, Stylus, to see what they have been projecting for the coming…

At the start of the year, we cited that the ambition to revolutionise human experience was at the heart of surrealism. It was a timely discussion as we…

The beauty industry is changing faster than ever before, bringing along with it a host of new products and trends.

We live an age where brands are considered friends. They are our trusted advisories. They are an ally to be had in this hooha we called life. Sex.…

It’s joy. It’s melancholy. It’s pure passion. It connects us to our emotion and bonds our experiences. Music has the power to transcend borders, unite…

It’s becoming increasingly apparent that consumers are choosing products and pathways based on emotion.

At the end of last year, we explored how ideas of luxury are shifting, citing the importance of creativity and diversity if luxury brands were to remain…

Retail in our cities is thriving. London’s retail scene is vibrant. In recent weeks, Coal Drops Yard made its debut, marking that the store is not just a…

With pop-ups accumulating 5.6 more sales per sq foot in comparison to traditional stores, they offer lucrative opportunity for brands. In London, it’s all…

Kinship is all around you. In hugs, kind words and the foundation of your friendships, it’s the empathy that connects us all.

In a world of global nomads, the concept of home will change drastically.

To help people connect with products that can genuinely help to make them feel confident, it is incredibly useful to have to have first hand experience in…

At the end of this month, Coal Drops Yard opens in Kings Cross London, signalling foresight to how the future of retail will progress.

Just two years ago, in the summer of 2016, our team sat down and ruminated the future of the male demographic. Two years before that, Being A Man festival…

London Design Week commenced last weekend. Mirroring ideas explored at New York Design Week back in May and true to the mood of 2018, conscious creativity…

Be sustainable or irrelevant was the message our chairman Michael Sheridan shared at Packaging Innovations last week.

With global anxieties constantly on the rise, 77% of consumers are expressing their desire to improve their mental wellbeing and happiness. Gradually more…

The negative stigma around using ‘Periods’ as anything but a taboo appears to be slowly expiring as brands take up controversial advertising to expose…

Last month, Stylus hosted their first Decided Future Summit. Daan Roosegaarde opened the event with a lecture that explored how design and creativity can…

Millennials dominate industry conversation dialogues. The consumer group has even acquired a colour – millennial pink. Their parents, mostly boomers,…

Due to open in October, Coal Drops Yard London is a shopping development that will reside at King’s Cross Station. Set to be home to 60 retailers, the…

At the start of the year, we explored why brands should welcome the rise of the unself, concluding that altruism is the key for consumer transcendence.

The Fragrance Foundation Academy: How To Sell It! took place in London last week. Michael Sheridan, our co-founder and Chairman sat on a panel with…

Here we welcome festival season, where brands are driving the catalyst for change. We’re sipping on creativity. Design must inspire questions and confront…

Canal city. That is one affecting interpretation of Amsterdam. However, for our strategy team, it was sneaker culture, sustainability-inspired…

Amidst a climate of information overload in which consumers are combating the stress of fast paced and high pressured lifestyles, store environments can…

The term digital nomad is not new. Yet, their rising presence is crucial if we are to understand the consumer landscape in years to come. By 2025, 75% of…

Time is a social construct. It is a commodity and also has movement. Yet its variable velocity has been considered by a number writers and poets. Do we…

What Design Can Do is a future-focused conference. The thought provoking event is hosted annually in different cities across the globe. Our strategy team…

‘Retail is more than just product’ has become a widespread mantra. At the Retail Design Expo, it was clear that a brand’s best product is their store…

Afrofuturism celebrates the visual culture, philosophy, history and traditions that belong to Africa. The style is largely inspired by science fiction,…

Alchemy Oils is a natural, cruelty-free, hair brand, rooted in the ancient Indian Ayurvedic ritual of hair oiling.

As designers become increasingly conscious of waste management, we have been witnessing the demise of plastic. More brands are increasing their commitment…

At the Retail Design Expo at the start of the month, Generation Z was topical amongst brands and retail strategists alike. Amongst the conversations, it…

A week brimming with creativity and artistry, London Craft Week is an opportunity for brands to showcase their creative stories, heritage and expertise.…

Under one roof, retail strategists, creatives and designers all came together to explore the future landscape of retail. Our retail strategy team attended…

April draws to a close and spring has finally sprung. The month has been abundant with activities, design inspiration and creativity.

Amidst a fourth revolution, worlds of art and science will collide. In this astronomical, astrological awakening, the segregation of both schools will subside.

Last year, we explored the rise of minimalism in our post ‘The Bare Necessitiests’. We illustrated how consumers are engaging with conscious consumption,…

Today marks the start of the international furniture exhibition, Milan Design Week. Over the course of the next few days, we will study emergent trends…

Last month, we predicted that romanticism will have a revival. However, we detailed a defining departure from the movement that resided in the 18th…

Yellow, most notable to the human eye, courts creativity and signals communication and learning, whilst correlating with recent consumer desires to…

You may be wondering, what on earth do we mean when we say ‘shadow selves’? The answer is surprisingly clear: our shadow selves are simply the unknown,…

Consumers have never been more aware of the sustainability of products, and brands are now using their packaging as a platform to promote environmental…

To celebrate International Women’s Day and as part of our continued interest in ethical businesses, we’ve been exploring brands that support women, and…

Why are retailers still seeing the internet as a threat? It’s the best thing to happen to stores since the concept of a shop was first invented.

The Wild Swimming Brothers first caught our attention when Rude Health promoted an event that involved an early morning jump into the wintery waters of…

We are pursuing surrealist schemes, indulging in an exploration of dreams. Why? 100 years ago, the surrealist movement, which was rooted in transgressing…

‘We all have a deep-seated urge to self transcendence’, argues author Aldous Huxley. We were reminded of this sentiment in Jules Evan’s The Art of Losing…

Known for pushing the boundaries, LA is home to some of the most ground-breaking retail concepts.

The French poet, Charles Charles Pierre Baudelaire attests that “romanticism is precisely situated neither in choice of subject nor in exact truth, but in…

2017 was turbulent with geopolitical tensions and globally the world experienced civic discourse. Despite the conflicts, empathetic and resilient brand…

As explored in Soft Power Brands, art is a powerful way to build a meaningful connection with consumers and champion change. Mirroring The Barbican’s…

A new year, brings with it a new age of wonders. We started our year reflecting how the pursuit of wonder can inspire brands and retailers’ communication…

Art serves as a means for consumers to showcase resilience and navigate volatile geopolitical tensions. Disenchanted by political leaders who fail to…

Recently we proposed the question as to how brands can use wonder to create meaningful brand strategies. Wonder enables us to acknowledge opportunities to…

Let’s start the year with an upbeat note. The British Independent Retailers Association disclosed that more shops were opened than closed in the first…

A few weeks back, The Financial Times reported how stores are all made up with beauty stars. Whilst the article set out to explore the legendary Pat…

With each project and relationship with clients we nurture, just like stars in the nighttime sky, we know that each one delivers a memorable impact. By…

Throughout the duration of 2017, the Southbank Centre that dwells next to London’s River Thames has spent the year exploring Nordic arts and culture. As…

Per contra to their social media driven contemporaries, these teenagers are disconnected and disengaged by screens and smartphones. Rejecting snapchat…

As always, there is invariably something new happening in New York. Here we explore three recently opened spaces that have caught our attention.

Conversations surrounding the death of retail are tiresome. It is true: the robots are coming and replacing jobs. Sure, consumers’ lives are more fluid…

SheridanCX has recently partnered with research and innovation advisory, Stylus. We were therefore excited to uncover insights from The New York Times…

Fine jewellery and heritage watch brand Bucherer launched a pop-up concession in Selfridges’ Wonder Room, as part of the brand’s continued global…

How do you create a retail concession for a global music icon with 59 million followers? Add drama and personality to the trappings, say SheridanCX; the…

London is complex in character. Yet what is conclusive is the city’s creative charm. We have been inundated with new stores and we took to the streets to…

Earlier this year I was at trend presentation at an Unbound conference hosted by Stylus. The room was incredibly hot and I was feeling incredibly uneasy.…

You may have seen on Netflix the documentary entitled Minimalism. Tired of consumption Joshua Fields Millburn and Ryan Nicodemus, otherwise known as The…

Earlier this year, we expressed the necessity for brands and retailers to trade on what it means to be human. We investigated the rise of Havas’…

Reducing plastic consumption and use is a growing concern amongst consumers. So much so there is an international Zero Waste Week that commences of the…

F Scott Fitzgerald once imprinted upon us that ‘life starts all over again when it gets crisp in the fall’. Certainly summer has surrendered to earlier…

The SheridanCX team headed down the road to Frieze Art Fair in Regent’s Park, a contemporary art show, exhibiting work from more than 1,000 artists, from…

“Morphe is the makeup choice for the Instagram generation.”

September entertains new creativities. The calendar month documents design directions taking shape and prompts intellectual attention and commentary as to…

It’s no secret. Books, the arts and wider culture inspire us creatively. It is apart of our company culture. Here at SheridanCX, we have spent a great…

The pressure of high impact lives defined by constantly multi-screening is taking its toll. Enduring a daily diet of information overload and experiencing…

The smell. That’s what I remember most about my first Afghan coat. It was a sweet, pungent goaty smell that took my breath away every time I went near it.…

Last year, Forbes documented that the cannabis market could grow by 700% by 2020. This October, London will be hosting its first Cannabis conference. At…

Paris – a city renowned for café culture, fashion, romance and art. The city is one of architectural and aesthetic splendour. SheridanCX embarked upon a…

Earlier this year we explored Havas Media’s future of Meaningful Brands. The conclusion was that 75% of brands could disappear off the earth tomorrow…

SheridanCX are proud to have worked alongside Kendo to Design & Deliver the Retail Identity of Rihanna’s new inclusive beauty line, Fenty Beauty. We…

The London Design Festival celebrates London as the design capital of the world. Founded in 2003, the Festival hosts some of the country’s top creatives,…

George Gordon Byron once said, “History, with all her volumes vast, hath but one page”. One has just to look to the streets of London to see a revival of…

Crowdsourcing is not new. The beauty industry has been at the forefront of nurturing innovation by tapping into consumer opinion for product development.…

AI and chatbots are everything and everywhere. Whilst in nascent stages, these emergent technologies are where consumers are. Innovation is beyond being…

‘To Fit Into Silicon Valley, Wear These Wool Shoes’. It was this headline that grabbed my attention whilst I was scanning through The New York Times. Why?…

Linda Farrow launched a pop-up concession in Galleries Lafayette earlier this month. SheridanCX is proud to have worked with Linda Farrow by developing…

A few weeks ago, The Times reported that the sales of bookcases are up by at least 10% on the year at the retailer John Lewis. Premium ranges have driven…

The Huffington Post states that it is now recognised by the medical profession that there is a definite connection between one’s emotions and physical…

Every weekend, we dive into the weekend supplements to take in current affairs, document what is neoteric and what could indicate the rise of an upcoming…

According to Fast Company, in the U.S, there are now more than 1,000 yearly celebrations of holistic living that generate hundreds of millions of dollars.…

Messaging of diversity and inclusivity are permeating across all industries. Cannes Lions CEO Philip Thomas disclosed at this year’s Cannes festival how…

‘Sense of belonging’ is second on Maslow’s hierarchy of needs. It is intrinsic to happiness and wellbeing. Post Brexit and Trump, refugee crisis,…

As we welcome July, we are greeted by the promise of a month full of fitness with Wimbledon, The British Open and Tour De France. As exciting as that…

Disillusioned by an oversaturated beauty market, mass consumerism, and products failing to live up to their social media hype, bloggers are now creating…

In a climate of civic discourse, and consumer distrust, there is an inherent need for trading on culture and art to promote empathy and rebuild social…

Silence has become highly sought after as a luxurious commodity. W Magazine reports ‘between “fake news” blaring through the television, Twitter…

Confronted with civic discourse, a global trust crisis, the rise of populist politics and technology that makes our lives increasingly more isolated, the…

Ben & Jerrys shared their three-part mission to communicate a localised authentic brand experience in Europe at the Retail Expo.

June – the start of summer. Out come the picnics, strawberries, Pimm’s and sweet smell of BBQs’. To add to this delight, it is London Food Month. The city…

Millennial 20/20 took place at the beginning of May. The Summit hosts over 3000+ brands corporates, start ups and retailers to understand to the…

The word ‘progress’ has been a reoccurring conversational theme here at SheridanCX. The Author of The Sunday Times Bestseller Utopia for Realists: And How…

It comes as no surprise to me that we have more brand and retail concept based projects on our books than at any other time. In Selfridges alone, we have…

The idea of the nuclear family is changing. Rather than a couple and their 2.4 children, family units are smaller or more complex, and can spread across…

A short while ago, the SheridanCX strategy team were indulging in explorations of nostalgia. Revisiting the 90s with Pokémon Go and the relaunch of Nokia…

Millennials are coming of age. They are entering their peak years and as they grow older, they are having children. According to PR Newswire, 9000 daily…

Nature is a “forgotten public health resource”. Benefitting physical, mental and social health, access to nature has been shown to reduce stress and…

Our CEO Jules Sheridan sat down with Reeda Ouzerdine to discuss his latest venture, Chimera. They catch up exploring the future of retail in the luxury…

Whilst we have been exploring the future of technology in retail, SXSW has helped shaped our analysis of how we believe brands can innovate in the future.

Last month, Nike launched an empowering advert staring female Muslims running in hijabs. Whilst the advert has prompted controversy on a global scale, it…

From a monthly Origami Wonderland workshop at The Snooty Fox pub in Canonbury, to the Barbican’s The Japanese House: Architecture and Life after 1945 is…

Last month, SheridanCX’s strategy team attended a bi-annual trend briefing hosted by forecasting agency; LSN Global. Whilst the afternoon was filled with…