KIN needed a brand identity and packaging system with genuine shelf presence. We built an identity from the ground up, then carried it into a considered packaging range that tells the brand's story at a glance.
01 · Strategy
“We are insatiably curious and never stop asking questions. We take a strategic approach.”
Freddie Sheridan, CEO
Discovery
We started with the market and the shelf, understanding what KIN needed to say, and to whom, in the split second a shopper decides.
Direction
Create a confident, distinctive identity with a system flexible enough to flex across a growing product range without losing recognition.
02 · Design
“If you want to make your consumer feel something, you have to know how to translate a brand into a physical space.”
Freddie Sheridan, CEO
A clear, characterful visual language, applied consistently across logo, colour and packaging, so every touchpoint reads as one brand.
The final concept
03 · Deliver
The identity was developed into a full packaging and collateral system, detailed for production and consistency across the range.
The outcome
A brand built to be recognised.
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