Linda Farrow is a British sunglasses brand established in 1970, with innovation at the heart of its ethos. We developed an international retail strategy for its global expansion, with a particular focus on the LA customer, then produced retail concepts that match the innovative, contemporary and luxurious nature of the product.
“We are insatiably curious and never stop asking questions. We take a strategic approach.”
Understanding Linda Farrow and its discerning, creatively-attuned shopper, a customer used to luxury, was crucial to creating a concept that would resonate and appeal.
Glorify the product. Make it as unique as the wearer; let it sing. We brought clarity and refinement to the merchandising so the consumer appreciates the value and beauty of each piece while quickly narrowing down their selection.
“If you want to make your consumer feel something, you have to know how to translate a brand into a physical space.”
The solution needed to exude luxury in an elegant, modern way, echoing and extending the aesthetics of the eyewear itself to create an immersive brand experience. Three concepts were refined into a final design defined by iconic gold caging and a marble centrepiece.
While the palette is neutral, the play of textures, from stone and marble to brushed metallic, amplifies light and space, letting the eyewear displays take centre stage. The identity has since been carried into Paris, Milan, Mykonos and London.
One identity, carried across the world, Paris, Milan, Mykonos and London.