Branding & identity.
Retail brand identity built to perform in three dimensions, across a store, a shelf and a screen.
- Brand strategy
- Visual identity
- Art direction
- Environmental graphics
Most identities are designed for a page, then struggle the moment they have to live in a store. We build brand identities that are made for retail from the start, designed to work in three dimensions, in light, at scale and in the customer’s hand.
We define and express what makes a brand unique, then make sure it reads clearly everywhere it appears, from the logo above the door to the finish on a fixture to the graphics on a wall.
Because we also design the spaces, our identities are never abstract. They are proven against the environment they will actually live in.
We develop identity and environment together, so the brand and the space inform each other. The result is a brand that behaves consistently, not just a logo that looks good in a guidelines document.
See our process →Identities made for retail.
What is retail brand identity?
Retail brand identity is a brand’s visual and strategic expression built to perform in three dimensions, in a store, on a shelf and on a screen, not just on a page.
Do you design brand identity and the store together?
Yes. We develop identity and environment together so they inform each other, which means the brand behaves consistently in the real world rather than only in a guidelines document.
What does a retail branding project include?
Typically brand strategy, visual identity, art direction and environmental graphics, defined and then proven against the physical space the brand will live in.
Can you rebrand an existing retail brand?
Yes. We refresh and reposition existing brands as well as create new ones, always with retail performance as the test.