Concession & Shop-in-shop design.
Department store concessions, known as shop-in-shop in the US, that carry a brand with clarity inside a busy retail floor.
- Shop-in-shop
- Department store
- Beauty halls
- Podiums
- Counter design
A concession, or shop-in-shop, has seconds to do what a flagship has minutes for. Surrounded by competing brands on a crowded floor, it has to read instantly, hold its own identity and still feel part of the store it sits in.
We design concessions and shop-in-shop environments that stand out without shouting, from beauty hall counters to full podiums, engineered to survive the realities of a working department store floor.
Our concession work runs across the world’s leading retailers, from Selfridges and Harvey Nichols to Harrods, Galeries Lafayette and Bergdorf Goodman.
Concessions demand tight coordination with the host retailer’s guidelines and build windows. Our delivery team manages that interface, so approvals, manufacturing and installation all land on time.
See our process →Concessions on the world’s best floors.
What is concession or shop-in-shop design?
Concession design, called shop-in-shop design in the US, is the design of a brand’s space inside a larger department store or retailer. It has to read instantly, hold its own identity and still sit within the host store’s rules and floor.
Which department stores have you designed concessions for?
Our concession and shop-in-shop work, including beauty halls, runs across the world’s leading retailers, including Selfridges, Harvey Nichols, Harrods, Galeries Lafayette and Bergdorf Goodman.
How is a concession different from a standalone store?
A concession, or shop-in-shop, has seconds, not minutes, to make an impression, and must work within a host retailer’s guidelines, build windows and approvals. It is a specialised discipline that balances brand identity with the realities of a busy shared floor.
Do you manage retailer approvals and installation?
Yes. Our delivery team manages the interface with the host retailer, so approvals, manufacturing and installation all land on time.