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SHERIDANCX
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Brand

Retail promotions, PR & brand events.

Customer facing events, retail promotions and press moments that give a store a reason to make news.

Naked Retail experiential brand event by SheridanCX, SoHo New York
What this involves
  • Brand events
  • Retail promotions
  • Press moments
  • Partnerships

A store is a stage, and the best brands use it. Events, promotions and press moments turn a fixed space into a living one, giving people a reason to visit now rather than someday.

We design customer facing events, retail promotions and the moments that make news, connecting the physical experience to the wider brand conversation so a store keeps earning attention long after it opens.

From a launch night to an ongoing programme of activations, we make the space work as a media channel, not just a shop.

How we work

We plan events and promotions as part of the retail experience, designed to photograph well, spread online and bring people back through the door.

See our process →
Selected work

Reasons to make news.

Common questions

What are retail brand events?

Retail brand events are customer-facing moments, launches, activations and promotions, that turn a fixed store into a living one and give people a reason to visit now.

Do you design events as part of a retail programme?

Yes. We plan events and promotions as part of the retail experience, designed to photograph well, spread online and bring people back through the door.

How do events support a retail brand?

They connect the physical experience to the wider brand conversation, so a store keeps earning attention and press long after it opens, working as a media channel rather than just a shop.

Can you run ongoing activation programmes?

Yes, from a single launch night to an ongoing calendar of promotions and partnerships.

Give the store a reason to make news

Turn your space into a reason to visit now.

Let's get your brand talked about