SunSolve MD makes medical-grade suncare, developed by dermatologists and built on science, not vanity. Our brief: translate a clinical, education-led brand into a fixture that could hold its own on one of the world's most competitive beauty floors.
We began with two creative concepts for a circular counter, wrapping a beauty-hall column and trading in the round. Both were organised around the three things the brand does best, science, technology and education, so a customer can browse the range, test her skin and learn why SPF is skincare, all in one orbit.
The selected direction was refined into a freestanding marble fixture for Harrods. A graphic backer carries the campaign; block-coloured, gloss-finished shelves organise the range; mirror-finish product headers and clear acrylic plinths keep the science front of house. Full-height digital screens on each flank play the brand world to the aisle, and an orange consultation stool gives the education moment a seat.
The concept was carried through plans, elevations and a full material overview, every backer, plinth and gloss block specified, so the fixture could go from render to beauty hall without losing the idea along the way.
Suncare as skincare, taught from the shop floor.